Initial Questionnaire

Initial Questions

To get started on your website, there are a few things we'd like to know. These discussion questions will give us an idea of who you are -- what your expectations are.

Can't answer the questions? No worries! We'll discuss them on the phone.

Getting Started on your Website A few simple questions will get us started on your website. If any of the questions are unclear, just skip them. At the end of this document is a discussion on how to send text and photos.

Your name:

Company:

Phone Number:

EMail:

Website name

Domain Name

Where is it registered if not at The Energy Grid (ex. Godaddy):

Login name where it is registered:

Password where it is registered:

If you do not have a domain name...

What names would you like?

Do you already have a website?

yes
no

If so, what is the name of your website?

Email

Do you want email addresses to match your domain name? If so, please list (ex. Name@YourDomainName.com)

How do you get your email now?

Microsoft Outlook
Gmail
Yahoo
Hotmail
MSN
Other?

If other, email address of this service:

Look and Feel

Do you have a logo?

yes
no

Do you have any company brochures or other material with a color scheme or look and feel that you like?

yes
no

If so, you may send us your logo/ brochure files here:

Can you list a few other websites you like and, briefly, why you like them?

See also website we have done at http://theenergygrid.com/www/services/showcase-of-work.html

Photos

Do you have photos you would like to use on the website?

yes
no

Are you able to email them to me?

yes
no

Do you have photos of projects you have done that you would like to present as a gallery?

yes
no

Would you like to browse some stock photos that can be used on your website? See a website called IStockPhoto.com for examples.

yes
no

Can you provide photos and biographies of your team?

yes
no

Your business

Your company's 'Tagline' or mission statement that defines your business:

Who are your competitors, can you list a few of their websites?

Why are you better or different from your competitors?

Do you have any certifications, dealerships, affiliations, approvals, or awards you can list on your homepage?

Your Work

Who is (are) your target customers?

What are the one or two top things you think they might be typing into google when they are searching for you?

What do you think they most want to know when they land on your page?

Material you provide:

Do you have material that you would like to appear on your front page?

Do you have material that you would like on an “About Us” page?

Material we provide:

Would you like us to provide these pages?

Would you like a fill-in form customers can use to get you information?

yes
no

Would you like to give them the opportunity to enter detailed information about their utility, electric bill, roof, and more?

yes
no

Incentives and Rebates page?

yes
no

Typical links and resources page (you can add to this later)

yes
no

A page about energy calculators on the web?

yes
no

An article about Home energy use?

yes
no

Username/ Password

Do you have a preferred username/password you would like for your website? If not, we will assign one for you.

Do you have a preferred password you would like for your email accounts?

Enter the letters seen at the right

The Message

The overall message of the website comes from your vision of your ideal prospect. Imagine your best possible potential customer lands on your website. Think of someone who is currently your best customer or a key target client.

How did they find your website?

Referral? What did the referrer say to them that made them look at your website?
Search Engine? What search words did they type in? What was it about your description that made them click on you?
Advertisement? Magazine, radio, lawn sign. What did the ad say?
Follow Up? Did they meet you at an event and get your business card? How would you have introduced yourself.

Based on a discussion along these lines, we will design your front page so that, when they land there, they will immediately think “I’m in the right place.”

Sending us text and photos

If you have text and photos you would like to use on the site, please email them to us:

Text: Ideally, we would like text in as plain a form as possible. Microsoft word documents are OK, but we may not be able to retain the formatting – multiple columns, etc.

Photos: JPG format is preferred with smaller files, under a megabyte. Files over five megabytes cannot be reliably sent over email – we can help you get those to us through different means.

PDF’s: These are acceptable, but typically cannot be put into the website except as “Click here to download the pdf.” To convert a pdf file to a website may require additional work and additional charges may apply. Copyrighted material cannot be used without permission.

Hardcopy: We have the capability to scan magazines and newspapers, but additional work is involved and additional charges may apply. Copyrighted material cannot be used without permission.

Videos: Your website can accommodate short videos but they may \need to be converted to flash at additional charge. Typically, it is easier to upload your videos to YouTube then we can place the YouTube video on your website. Copyrighted material cannot be used without permission.

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Strategic Web Marketing for the Alternative Energy Industry and other Forward Thinking Businesses

Initial Questions

Website name

Email

Look and Feel

Photos

Your business

Your Work

Material you provide:

Material we provide:

Username/ Password

The Message

Sending us text and photos