The surge in public awareness about renewable energy comes at a time of rising energy costs and an improving political environment. The demand for solar, wind, and efficiency systems is changing our industry and the companies that serve it. Selling renewable energy systems getting tougher as competition and technology increases. Your website can be a key to success.
Learn about Search Engine Optimization and Web Advertising:
Google Link Pages that link to this page link: www.<your site>.com
Google Site Indexed pages in your site site:www.<your site>.com
Goggle Cache The current cached version of this page cache: www.<your site>.com
Google Info: Information Google has about this page info: www.<your site>.com
Google Related Pages that are similar to this page related: www.<your site>.com
Google Robots.txt www.<your site>.com/robots.txt
Google Mobile - Images What page looks like in mobile device Mobile: www.<your site>.com
Google Mobile - No Images What page looks like in mobile device Mobile No Images: www.<your site>.com
W3C Validation Checks the markup validity of Web documents in HTML W3C Validation: www.<your site>.com
W3C Link Check Checks for broken links W3C Link: www.<your site>.com
W3C CSS Checks Cascading Style Sheets (CSS) W3C CSS: www.<your site>.com
W3C Mobile Checks for validity for mobile phones W3C Mobile: www.<your site>.com
Purpose: Drive targeted traffic to your website by improving your exposure and rankings on Google and other search engines.
Strategy: There are thousands of tricks and techniques to improving search engine ranking. Unfortunately, search engines constantly update their logic to weed out sites using these tricks and techniques, sometimes penalizing sites for using them. The best strategy is to look at the overall mission of the search engines: “To provide quality answers to users searching for information.”
Although an understanding of the way search engines see the web is necessary, the first principle of search engine optimization is to have a well-organized site with quality content. Each page of the site, focused on a specific topic, is presented to the search engine as an independent source of information. Not only does this add search engine visibility, but it also provides a quality experience to your site visitors.
Typically, there are several areas where sites can be modified to generate quality traffic.
1Preparation for conference and telephone conference to begin identifying and selecting keywords (2 - 3 hours)
Appropriate people in your company will choose the keywords you want to target and the pages you want them targeted to. Often, during this conversation, we will identify the keywords used by customers and major successful competitors. We may also want to do inventory searches on entirely new words you develop. Once keywords have been identified, time estimates for your next steps can be generated. Preparation for this meeting involves identifying successful competitors, researching your industry’s presence on the web, and reviewing your existing site, or plans for a site.
2Develop a Keyword Matrix (2 - 3 hours)
Search engines will provide analysis of similar industry keywords. For example, if your site is about solar energy and you begin to create a matrix, other frequently searched, related keywords will be presented. This allows us to identify the words we should use to optimize your website. See sample below.
Each page will need to be re-written with the principals of search engine optimization in mind. Often, this involves working with your web designer to layout the pages in a search-engine friendly way and great the appropriate meta-tags needed for effective indexing.
4Select additional aspects of the optimization such as pay-per-click advertising, link exchange, blogging, and more.
Search Engine Optimization is a moving target and there are no guarantees that anyone can give around ranking and position. Changes to search engine policies around acceptance of new sites (called ‘sandbox’) and their methods of determining rank are a factor in your placement and may not be possible to manipulate. In this case, a focus on long-term placement can be set up and immediate traffic can be generated by pay-per-click programs.
Background and Qualifications:
Mark C. Robinson has been an innovator and a leader in the computer industry for over thirty years. He has started several successful computer-related companies including a magazine publishing company, regional consulting firm, Computer Empowerment Training Seminars, and software publishing. Robinson has been a featured speaker at events like Laptop ’88, Comdex, and several regional conventions.
He created and currently operates a top-rated eCommerce site in the pet industry, HandicappedPets.com, as well as 30 other related sites that all benefit from top rankings and placement in search engines. As a search engine optimization consultant, Robinson is highly knowledgeable, experienced, with excellent references available on request.
|These are called Google Adsense. Choose one now and click on it (then come back). These ads are here because I am a part of the Google Adsense Program. The ads you see are from websites that are a part of the Google Adwords program. By clicking on that targeted ad, Google made some money, and I made some money. Have you noticed that the ads are about stuff you're interested in (because you're reading this)? People can make a living off this.|
|Searches done in March 2006||Searches done in March 2006||Searches done in March 2006|
|Count||Search Term||Count||Search Term||Count||Search Term|
|13049||heat exchanger||148||heatexchanger manufacturer shell tube||409||micro turbine|
|891||heat exchanger tank||112||heatexchanger manufacturer||140||micro hydro turbine|
|862||plate heat exchanger||99||heatexchanger||113||micro turbine generator|
|712||heat exchanger tube cleaning||37||heatexchanger manufacturer shell stainless steel tube||64||micro wind turbine|
|640||shell and tube heat exchanger||31||heatexchanger manufacturer pipe tube||56||micro gas turbine|
|474||heat exchanger cleaning||26||heatexchanger tube||42||micro steam turbine|
|458||heat exchanger design||36||micro turbine jet engine|
|453||heat exchanger tube||36||micro turbine engine|
|396||heat exchanger gaskets|
|375||heat exchanger inspection|
|374||cleaning exchanger heat marine|
|358||cleaning equipment exchanger heat|
|350||air cleaning exchanger heat water|
|342||heat exchanger descaling|
|279||air to air heat exchanger|
|225||geothermal heat exchanger|
|213||heat exchanger calculation|
|206||fireplace heat exchanger|
|202||heat exchanger coating|
|195||cladding exchanger heat|
Similarly, you may be seeing frequent offers for Link Exchange Optimization. Link Exchange is an important part of search engine optimization, but also a potential pitfall.Imagine the web as network of white strands going from site to site. A 'web' (if you will). If websites throughout the web link to you, Google knows that you are important. If you have thousands of 'white strands' leading to your website, you become a bright white beacon on the web.That was the original idea -- but like most good ideas, people started taking advantage. People started collecting huge numbers of links from anybody and everybody, counting on becoming important sites through link exchange. There are "Link Farms" that have thousands of links to everybody they can. Google reacted by paying attention to the Quality of incoming links.If a pet-related website has incoming links from shelters, rehab centers, and veterinarians then it could indicate that the site is important. If it has links coming in from totally unrelated businesses, it could be trying to cheat.The way Google deals with this is by looking at the number, and the quality of links on links pages that include you. For example, if you are a renewable energy company and BP Solar has a link to you on their page, that's good. If BP has a score of 10, then their link to you would be worth 10 points in your favor. If, though, they have you, and a thousand other companies listed on the same page, the point value to you would be 10/1000 - or almost nothing.
Here's the secret of good linking:
Ideally, consider trading articles about one another on your sites. You have an interesting article about them and they have a worthwhile article about you. This is part of a deep linking strategy that adds content to your site. Link exchange adds value to your site if done properly. It cannot be easily accomplished, though, by automated link exchange services or programs.
Adsense - Earn money from people clicking on ads that google puts on your site
Adwords - If you can't get top rankings for a word, buy top placements
Search Engine Optimization: Extremely expensive, Almost $900. Because I use this for many clients, it pays for itself.