Strategic Web Marketing for the Alternative Energy Industry and other Forward Thinking Businesses

The surge in public awareness about renewable energy comes at a time of rising energy costs and an improving political environment. The demand for solar, wind, and efficiency systems is changing our industry and the companies that serve it. Selling renewable energy systems getting tougher as competition and technology increases. Your website can be a key to success.

Mark C. Robinson Resume and CV

About Mark C Robinson

Mark C. Robinson Exhibiting at Lightfair in NYCMark C. Robinson speaking at the Race for American JobsMark C. Robinson Servicing a PV System in El Cajon, CA.

Mark C. Robinson, Principal of The Energy Grid, has over 30 years experience in Energy and Information Systems. Drawing on resources in these previously divergent areas, Robinson promotes awareness, use, and adoption of new energy technologies.




“To support the upcoming shift in our energy profile by promoting the understanding and adoption of sustainable alternative energy technologies.”

Throughout history, shortages of vital resources and energy have driven innovation and marked significant technological advancements. These include The Iron Age, The Industrial Revolution, and The Computer Age. Our next shift, from oil to abundant renewable sources, will be marked by the unification of the concepts of energy and information.

The Energy Grid Consultancy promotes these shifts with expertise in these areas:

  • Solar Energy, Photovoltaics / Inverter Technology
  • Information Systems: Computers, Networks, Internets, Most major applications
  • Internet Marketing / Search Engine Optimization
  • Communication: Writing, Presenting and Training
  • Business Management, Business Development

Mark Robinson, Principal, is available to work with your organization to promote new technologies and capitalize on the opportunities this industry offers.

Experience and Qualifications


The Energy Grid. October 2002 to Present. Consultant to the Renewable Energy industry.

  • Internet Marketing and website design and consulting services to energy companies including Wilson Turbopower, Optodot Corporation, Princeton Energy Systems, Nextek Power Systems, The Rutland Group, and more.
  • Provided service and support to PV dealers nationwide for Advanced Energy Products; The MultiMode and GC-1000 solar energy inverters.
  • Consulted to companies interested in purchasing the assets of Advanced Energy., President and Founder.  2001 - Present

  • is an ecommerce website providing products to the animal health industry. The company employees 12 people in a 5000 sq' facility in Nashua NH and sells over $2M year. The website receives as many as 20,000 visitors a day.

Handicapped Pets Foundation, Chairman - a 501c3 non-profit. 2008 - Present

  • The Handicapped Pets Foundation provides support for pet caretakers who need equipment for their pets.

Wheels For Pets, LLC, President and Founder. 2008 - Present

  • This company holds the patent for the Walkin' Wheels dog wheelchair and sells to distributors and veterinarians. Walkin' Wheels is the only dog wheelchair that adjusts to fit any size dog., Founder. 2010 - Present (Still in Development)

  • This website will be for people who want to create their own websites with simple, quick interfaces and geared toward specific niche markets.

Nextek Power System,  Vice President of Sales and Marketing. 2003 - 2007

Develop the sales and marketing channel for this innovative renewable energy technology.

  • Develop and manage distribution channels through Powerlight, Schott. Shell, BP Solar, Atlantis Energy, Altair, and others.
  • Create, train, and manage a Dealer Network.
  • Work with major National accounts like Home Depot, Target, Republic, and regional supermarket chains.
  • Coordinate approvals with LIPA, CEC, CPA, LADWP and other state and local agencies.
  • Create internal infrastructure for Sales Management.
  • Design and maintain the internet marketing strategy and company website.
  • Publicize the product, writing articles and creating presentations.

Beacon Power, Wilmington, MA. Contract consultant through March 1, 2003.

Beacon Power manufacturers flywheels, a battery alternative. In an effort to enter a wider market, they considered acquiring the intellectual property of Advanced Energy (see below). I was contracted to support them in the performance of their due diligence.

  • Work with Beacon engineers to thoroughly understand the product.
  • Investigate integration of inverter technology with the flywheel.
  • Design a test and validation plan for the products.
  • Create a channel distribution and service plan so Beacon can “hit the ground running” if they are awarded the assets.
  • Outline a field upgrade program to repair units already in the field.
  • Investigate market opportunities for the flywheel storage system in the PV industry and the cell tower power backup applications..

Advanced Energy, Inc. Wilton, NH. Director of Customer Service and Information Systems. August 2000 to Oct 2002.

Created, operated, and staffed the customer service department. Designed and implemented systems, policies, and strategies to develop and support our dealer network Prepared a business development plan for direct dealer sales.

  • Coordinated with service departments at Siemens, BP Solar, Schott Applied Power, Astropower, and other major energy system providers.
  • Worked closely with hundreds of dealers and installers nationwide to provide support of AEI products. Created an Authorizing Servicing Dealer Program.
  • Specified, tested and validated new software releases.
  • Trained and managed the staff of the customer service department.
  • Sales Support: presented our service department plan to large customers and potential investors.
  • Worked with Dr. Robert Wills, VP Engineering in the creation of new products and visions for the industry.
  • Created and maintained the Advanced Energy website.
  • Created and maintained the software and hardware systems at Advanced Energy.
  • Licensed Master Electrician

Computer Empowerment Seminars.  Amherst, NH. June 1999 to August 2001 – Corporate training, speaking, technology consulting. Founder and president

  • Held corporate and public training seminars and keynote speaker engagements.
  • Designed and installed several NT/Windows 2000/Exchange 5.0 WAN systems
  • Designed and created several mission-critical Access 2000 applications.
  • Author: Dancing with computers – do you still scream when you see a mouse?
  • Created and promoted complete e-commerce site
  • Earned Microsoft Certified Professional status for Windows 2000

Computer & Network Services, Inc.,  Peterborough, NH – Business technology  support services. Founder and President 1989 to June 1999. Sold the business to an enthusiastic investor.

  • Designed, installed, and supported over 1500 computer and network systems
  • Installed and maintained Novell, NT, and legacy networks.
  • Trained and led a team of 8 highly motivated professionals.
  • Conceived, produced, and marketed new products like the CNS GlobalNet™ Gateway.
  • Trained and supported over 750 users in all Microsoft Office programs
  • Specified and implemented over 50 websites and e-commerce sites for clients
  • Designed the Bagelworks Regional Communication system
  • Sold, managed and supported WANS for national clients including IDG, Byte, Yankee
  • Project manager for Teleflex shop floor management system
  • Project manager for Cheshire Oil fuel management system
  • Created non-technical marketing method called Computer Empowerment Seminars

Curtis Manufacturing, Jaffrey, NH - Import and manufacturing of computer accessories.  Director of Operations, 1985 - 1988

  • Created and implemented the operations, purchasing and MIS departments.
  • Negotiated and purchased products from Taiwan
  • Implemented complete ACCPAC accounting and Excel-assisted MRP system.

Honeywell Protection Services, Manchester, NH - Commercial Burglar/Fire alarms. Sales Representative, 1978 - 1983

            Top sales representative in region and nationally for Honeywell's Protection Services Division. Sold burglar and fire alarms to small and large businesses and national accounts. Succeeded by combining sales skills with technical knowledge. Created several new national accounts for the branch including Brookstone, EMS, Sanders, and more. Government Security clearance awarded by U.S. Defense Industry Security Clearance Office for work with Kollsman Instrument Corp.


  Microsoft Windows 2000 certification. Awarded a degree in Business Management. University of Southern New Hampshire, Manchester, NH. Attend ongoing technology and business briefings at MIT and the Sloan school. Novell Business partner. IBM Business partner. Licensed Master Electrician.


Specific Computer Software/Hardware Skills

  Expert level in all Microsoft Office programs, Windows XP, Microsoft Exchange, Novell, dBase, TeamTrack incident tracking software, major accounting systems and most common applications. Accomplished Access/dBASE programmer. In-depth hardware setup, configuration and support skills for PCs, networks, and PC-Based Servers. Have setup dozens of Novell, Windows, XP, and Exchange networks. Have set up and maintain dozens of web sites and e-commerce sites.

The Energy Grid - 105 Route 101A, Suite 18, Amherst, NH 03031 - (603) 413-0322 | Toll Free: (888) 310-4523 | Fax: 801-665-9162